The Early Days of ESPN: 300 Daydreams and Nightmares
By Peter Fox
Globe Pequot / Lyons Press; 200 pages; hardback, $29.95; eBook, $28.50
Peter Fox was the founding executive producer of ESPN, after he established himself with an advertising agency that he sold in the 1970s before he became an independent television producer who won Clio, Addy, and Golden Pen Awards. He then went on to become a producer, director, and writer of corporate communications materials for Lloyds of London Correspondent, DuPont, United Technologies, and PPG Industries. Currently, Fox is the Editor in Chief of SportsEdTV, the leader in online sports instruction, and managing director of its Learn to Win peak performance training, powered by HeartMath research and technology.